
Breaking the NatCon Formula
Motivation is tricky, especially when you are pushing to hit targets, rallying multiple teams, and attempting to deliver a differentiated experience every single year. Same program, same audience. How do you make it distinct? Most national conventions follow a highly predictable framework: a stage, a set of business presentations, and an energetic round of applause. But for GCash (the first and only $5 billion double unicorn in the Philippines), predictable is not in their vocabulary.





























