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LIVE Philippines
LIVE It — the journal

the lifestyle journal of LIVE PH — the same work from the portfolio, re-lensed editorially as culture. dispatches on how Filipinos live, celebrate, and spend, filed under in the know and lifestyle.

GCash — GCash National Convention (NatCon)
In the Knowlead dispatch

Breaking the NatCon Formula

Motivation is tricky, especially when you are pushing to hit targets, rallying multiple teams, and attempting to deliver a differentiated experience every single year. Same program, same audience. How do you make it distinct? Most national conventions follow a highly predictable framework: a stage, a set of business presentations, and an energetic round of applause. But for GCash (the first and only $5 billion double unicorn in the Philippines), predictable is not in their vocabulary.

from the desk

thirty stories, re-read. not a portfolio index — a reading. every campaign began as an everyday moment, dispatched from the field and made differentiated.

the index

every dispatch

30stories · 2 desks