Lazada
LazadaLazAffiliates Creator Summit 2024Lifestyle2024
Lazada — differentiated
We've moved from “Search and Buy” to “Discover and Connect.” At the LazAffiliates Creator Summit 2024, content creators became the connection between brand and buyer.
The story
LazAffiliates Creator Summit 2024
Think about the last thing you bought online. Chances are, you didn't just stumble on it randomly. You saw it in a GRWM video or a quick review. Was it a budol moment that made you pause and think, “Okay, I need that”? That's how shopping works for most people. Today, the way we shop is personal, visual, and led by the content creators we trust. We've moved from “Search and Buy” to “Discover and Connect.”
Was it a budol moment that made you pause and think, “Okay, I need that”?
This is the short of it. The full story lives on the journal.
Read the full story → (opens in a new tab)- e-commerce
- creators
- summit
- awards
