Lazada
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Lazada — differentiated
A 23-foot Lazada mannequin reveal in the middle of a mall drew big crowds. Why does anything big grab so much attention? The rise of larger-than-life events.
The story
Lazada 11th Birthday Supershow
In a world where we spend hours scrolling through tiny screens, there is something undeniably intriguing about a “larger-than-life” installation. What is it for? Why is it huge? Can people touch it? The sheer unexpectedness of it all pulls us in. That was the shared feeling at Lazada's epic 11th birthday supershow celebration at Market! Market!. A 23-foot Lazada mannequin reveal in the middle of a mall, plus a star-studded lineup, drew big crowds.
What is it for?
This is the short of it. The full story lives on the journal.
Read the full story → (opens in a new tab)- e-commerce
- experiential
- spectacle
- activation
