GCash
GCashGCash 20th Anniversary GalaIn the Know2024
GCash — differentiated
In 2024, GCash celebrated its 20th Anniversary Gala—a show-stopping tribute to its founders and 94 million users, with SB19, Gary Valenciano, and an orchestra on one stage.
The story
GCash 20th Anniversary Gala
For many Filipinos, GCash became a lifeline during the pandemic. The digital wallet, which launched in 2004, has since become the leading finance app in the Philippines. With a simple idea of turning your phone into a wallet, it has come a long way in championing financial inclusion. In 2024, GCash celebrated its 20th Anniversary Gala. It was a show-stopping tribute to its founders and 94 million users, held with an iconic stage and a night full of iconic collaborations.
It was a show-stopping tribute to its founders and 94 million users, held with an iconic stage and a night full of iconic collaborations.
This is the short of it. The full story lives on the journal.
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