GCash
GCashGCash National Convention (NatCon)In the Know
GCash — differentiated
Same program, same audience—how do you make it distinct? For GCash, predictable is not in the vocabulary. Here's how we broke the national convention mold.
The story
GCash National Convention (NatCon)
Motivation is tricky, especially when you are pushing to hit targets, rallying multiple teams, and attempting to deliver a differentiated experience every single year. Same program, same audience. How do you make it distinct? Most national conventions follow a highly predictable framework: a stage, a set of business presentations, and an energetic round of applause. But for GCash (the first and only $5 billion double unicorn in the Philippines), predictable is not in their vocabulary.
How do you make it distinct?
This is the short of it. The full story lives on the journal.
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