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MTVMTV Music Evo ManilaLifestyle
MTV — differentiated
Streaming is convenient, but standing in a crowd of thirty thousand people? That's a core memory unlocked. Why seeing your favorite artists live makes the difference.
The story
MTV Music Evo Manila
Back in the early aughts, MTV was the Millennial generation's only window into the world of international pop culture. We would sit glued in front of the TV for hours to catch our favorite music videos. In the Philippines, the legendary MTV Music Evolution events in 2015 and 2016 were the happening parties. Today, we have everything on a loop on our smartphones. But standing in a crowd of thirty thousand people? That's a core memory unlocked.
But standing in a crowd of thirty thousand people?
This is the short of it. The full story lives on the journal.
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